Just like the title of one of my favorite John Mayer songs, this week I thought a lot about Moving On and Getting Over creative blocks in a business environment. In our class sessions, I thoroughly appreciate learning about the career pathways of entrepreneurs, and leaders in general. This semester, I am in my capstone course for public relations in the form of (intense) campaigns. I am the leader of fifteen intelligent PR-skilled women, and I have learned a lot in just four short weeks. Thanks to media and entrepreneurship, I feel like I am expanding the ways I can be a creative unit and leader for my team.

While reading the Business Model Generation book for this week’s class meeting, I liked how the authors touched on the rules for brainstorming. In our staff meeting each week, I am the facilitator for our brainstorms focused on what we will be presenting to our client. Although we are not creating a legitimate business model, we are creating solutions for our client’s needs based in research. Considering using customer insights, specifically the empathy model, will help my team identify new target audiences for our client. I have found myself too distracted by what our client has presented to us when really we need to look outside of the box, or against the status quo, of what they might believe they need. Staying within the same mindset and atmosphere clouds creativity, but with a diverse team comes diverse ideas and innovation. (Also, the song is pretty good. I do recommend!)